Meet Potential Mentors (For Free)

Hello there,

This week, I am curating products that help you meet people online who share similar interests with you.

Today's Cool Product -ADPList

ADPList was established in 2020 as a list of names, to help the many designers who found themselves out of a job due to the COVID-19 pandemic. Today, ADPList is a global mentoring platform with over 10,000 mentors.

I mentor PM aspirants on ADPList and also seek mentorship from the PM leaders. Here are few reasons why I love ADPList:

• Ease of scheduling a meet with top mentors across the globe. Better yet, there's an option of instant connect with a mentor chosen at random for the selected topic.
• Keep mentorship free by nudging mentors with a sense of contributing to a bigger cause and a sense of achievement by sharing flaunt-worthy milestone badges.
• Impose severe penalties if either mentor or mentee doesn't show up on their scheduled time, thus keeping the integrity of the platform.

Today's Great Read -Designing Referral Programs

How to design a referral program by Andrew Chen is a must read for any startup designing their first referral program. Top takeaways from this article:

Earliest successes of Tech product referral program was Dropbox - "Give and get storage" campaign that got them from 1,00,000 users to 4 million in 15 months. A slide-deck on how the

Any good referral campaign gets the following 4 elements right:

1. Ask
   1. When do you ask the user to refer?
   2. Why do you refer? Is it tied to a holiday, or a particular promotion?
   3. What’s the message?
2. Target
   1. Which users do you target? All of them?
   2. How do you set referral amounts?
3. Incentive
   1. What’s the incentive, is it extrinsic ($) or intrinsic (points, storage, etc)?
   2. Do you give the inviter or recipient the same reward?
4. Payback
   1. What is the success criteria for the program?
   2. How do you think about cannibalisation?

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